I came across an article in which Paradox, the company aiding in the release of Vampire: The Masquerade Bloodlines 2, reported lower profits due to Bloodlines 2 not performing well. I finished Bloodlines 2, and I don’t feel at all surprised by this admission. It’s unfortunate, considering Bloodlines 2 had a lot of potential to bring new players into White Wolf and the other World of Darkness TTRPG games. There will be additional DLC released later in the year focusing on Benny and Ysabella. Once that happens, I think Bloodlines 2 will be left alone. This made me think about White Wolf as a company and what I’d love to see for the franchise’s future.

I’d love to see more marketing of these games, specifically Werewolf: The Apocalypse and Hunter: The Reckoning. It feels like these games aren’t being marketed well, or that there aren’t many live plays where groups are actively playing them. To play devil’s advocate, it might be that I don’t know these live plays exist, and these games could be played more often than I’m made aware of. If so, help a girl out. Feel free to drop any live play recommendations for these games in the comments below. In scrolling through the World of Darkness YouTube channel, there are a few live plays for these games, but they are far and few in between. I’d love to see World of Darkness promoting and boosting smaller creators who livestream these games, as I think it’s a win-win for everyone. White Wolf can promote channels playing their games, and small creators get more viewers from other gamers, like me, who want to watch these games being played. I feel that there isn’t enough of that right now, which is a shame. It’s a big missed opportunity as Vampire: The Masquerade is arguably the more popular game, but it also has more content, which helps people buy more TTRPG books.

Speaking of promotion, I’d like to see more TTRPG books that highlight a specific city. I’m reading Chicago By Night now, and I find the book fascinating! I have been to Chicago several times, so it’s been fun to see specific areas of the city being highlighted and which vampire clan has control. I think it helps build up more lore for the games if there were more books dedicated to highlighting various cities around the globe.

The other thing that I notice is how much is invested into “Month of Darkness”. “Month of Darkness” is when World of Darkness has various prompts throughout the month in honor of Halloween and the spookier season. This creates a lot of buzz and excitement for the franchise. Once October is over, though, it seems like nothing happens. I went to the World of Darkness YouTube channel, and since October of last year, there have only been eight videos uploaded, the most recent one uploaded a month ago. Without being repetitive, it would be great to see something happening on the channel in the other months.

Now that Bloodlines 2 has been released and the financials are public, I’d like to see more live plays and advertising from White Wolf and World of Darkness for both Werewolf and Hunter. If they don’t invest in these games, why should I?